Team

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Kirk Moir

CEO

Kirk is a serial entrepreneur and presently an Executive in Residence at Simon Fraser University's Venture Labs.  Kirk is a corporate and business development expert who has started, led and advised innovative high tech companies and garnered multiple accolades such as Deloitte Fast 50 and BCTIA - Best Application of Technology. 

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Gary Strachan

Head Scientist

Oenological biochemist with over 25 years consulting to wineries. Former head of wine and grape research Agriculture Canada’s Agrifood Summerland Research Center.  Member of BCWGC Sustainability Committee.

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Kirsten Schwarz

CFO

Kirsten has over 25 years experience building high-growth entrepreneurial companies, specializing in High Tech & manufacturing industries. Kirsten has a proven track record, providing strategic Financial, Administrative & HR direction, most recently Otono, acquired by Idemia.  She is passionate about the double purpose that Winecrush serves, being a leader in healthier food choices that taste good and creating solutions to leave future generations a safe place to live.

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Lisa Ranken

VP, Operations

Lisa has spent her career honing operations and leading teams in rapidly growing industries, and is experienced in working with novel technology startups. Most recently Lisa led the commercialization of Mazza Innovation’s patented extraction technology through acquisition (2018). She loves the challenge of doing something that’s never been done before so she’s a great fit for leading scaleup of the Winecrush technology.

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Bill Broddy

Founder & President

It was Bill's vision to incorporate wine derivatives into gourmet foods.   He spent 15 years in product development and product management at IBM (in Vancouver, Toronto and Boulder, CO). This is Bill’s third start-up.

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Allie Broddy

Application Dev Manager

Allie has spent the last 5 years building strong relationships with winery partners and customers. She works closely with wineries, food retailers and the restaurant industry on ways to infuse our products into popular food items.

 

Allie manages product sensory feedback with consumers, culinary experts and suppliers and is continually discovering exciting innovative applications for Winecrush Puree.

Advisors

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John Frostad

John is currently the Vice Chairman of Golding Farms Foods, Inc. and the former Vice Chairman of Shearer’s Foods, Inc.; and the former President & CEO of Snack Alliance.  John brings over three decades of extensive food industry and private equity experience.

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Peter Naylor

Peter is based in the UK and is a Food Ingredient Expert and Former Country Manager for Wild Flavors UK.   He brings 30+ years of experience in the marketing and selling of ingredients and concepts to product developers for the European food & beverage sector.

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Dan Prokosh

Food Operations Expert and Former VP Operations, Five Guys Burgers Canada, Dan is currently Chef & Owner of Black Antler Restaurant, Penticton BC.  Dan has over 30 years of experience in the restaurant industry and has extensive experience in managing operations and logistics in industrial settings. 

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Steve Creed

International expert on valorizing food production waste. Based in the UK, Steve is the former director of the Oxford-based, worldwide Love Food; Hate Waste program managed by Waste & Resources Action Programme. Steve provides guidance on optimal strategies for commercialization. He will help develop the "Love Wine; Hate Waste" certification.