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Bill Broddy

Founder & President

It was Bill's vision to incorporate wine derivatives into gourmet foods.   He spent 15 years in product development and product management at IBM (in Vancouver, Toronto and Boulder, CO). This is Bill’s third start-up.

Gary Strachan

Head Scientist

Oenological biochemist with over 25 years consulting to wineries. Former head of wine and grape research Agriculture Canada’s Agrifood Summerland Research Center.  Member of BCWGC Sustainability Committee.

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Kirk Moir


Kirk is a serial entrepreneur and presently an Executive in Residence at Simon Fraser University's Venture Labs.  Kirk is a corporate and business development expert who has started, led and advised innovative high tech companies and garnered multiple accolades such as Deloitte Fast 50 and BCTIA - Best Application of Technology.  

Allie Broddy

Application Development Manager

Allie has spent the last 4 years working with wineries, food retailers and the restaurant industry on ways to infuse winery derivatives into popular food items. She manages product sensory feedback with consumers, culinary experts and suppliers.


Steve Creed

International expert on valorizing food production waste. Based, in the UK, he is the former director of the Oxford-based, worldwide Love Food; Hate Waste program managed by Waste & Resources Action Programme. Steve provides guidance on optimal strategies for commercialization. He will help develop the "Love Wine; Hate Waste" certification.

Dan Prokosh

Food Operations Expert and Former VP Ops, Five Guys Burgers Canada, Dan is currently Chef/Owner of Black Antler Restaurant, Penticton BC.  Dan has over 30 years of experience in the restaurant industry and has extensive experience in managing operations and logistics in industrial settings. 

Sean Clancy

Food scientist and lead on product development. 35 years in food industry including BC Packers.